Target Audience Profile

Keely is a White-British 18 year old female who enjoys watching romantic comedy movies, and lives in England. She is single with no children which means that she has full control over what she buys and who the products are for, however does not work. She prefers watching movies at home so she likes to purchase DVDs in order to do this, likes to read and prefers texting over any other form of contact.

Although Keely likes to watch movies at home, she also goes to the cinema when she can afford it. This is only when she finds a film she enjoys and watches the trailer and she cannot wait for the DVD. Whenever she wants to look something up, such as a new movie, she keeps an eye out on posts on social media (Facebook, Twitter, etc) or news websites online. Other than this, she watches movies online on websites such as Netflix and Amazon Prime Instant Video.

Keely does not like a cliché romantic comedy movie, and does not like a lot of cutesy scenes. However, she does like unique plots in a rom-com movie, and that would make her want to watch it more.